Certificate IV in Marketing

This course is for people who want to develop the knowledge and skills to provide leadership or strategic direction for the marketing activities of an organisation. You will develop a range of specialist marketing skills as well as other business and management skills that will allow you to function effectively at a strategic level in a marketing industry setting.

This qualification aims to make you an effective manager by reflecting the role of individuals who take the first line of management in a wide range of organisational and industry contexts. They may have existing qualifications and technical skills in any given vocation or profession, yet require skills or recognition in supervisory functions.

Entry requirements

There are no prerequisites for this course however it is desired that candidates enter the qualification through a number of entry points demonstrating potential to undertake vocational education and training at certificate level, including:

• after achieving the BSB30107 Certificate III in Business or other relevant qualification/s or
• providing evidence of competency in the majority of units required for the BSB30107Certificate III in Business or
• with some vocational experience in assisting marketing team leaders, supervisors or managers to conduct marketing communication activities but without formal marketing qualifications.

Career opportunities/vocational outcomes

Include but not limited to direct marketing officer, market research assistant, marketing coordinator and public relations officer.

Program Articulation
 
Students who successfully complete this course are able to gain articulation into BSB51207 Diploma of Marketing or a range of other Diploma qualifications.

Program Duration

Full Time: 6 months      Part Time: 12 months

N.B. Face to face and correspondence courses can be tailored to an individual or group’s specific needs and requirements. AA has options available for this course to be delivered in a shorter time period without compromising the quality of learning, or the value of the qualification. Contact AA now to find out how to enrol in this course with a delivery and duration option that suits you best.

Course Commencement

Courses commence in February, April, July and September each year for full time and part time applicants.

Delivery Methods

This course is delivered through face to face classroom learning or by correspondence.

Assessment Methods

Students may be required to sit written and oral exams, participate in practical activities, complete assignments, presentations, vocational projects and role plays.

Students undertaking a course as part of a work based traineeship will be assessed in the workplace.

Recognition of Prior Learning
 
Participants with previous training and/or experience may apply for RPL. Participants who have completed courses with equivalent / matching learning outcomes, will be granted credit transfer.

Accreditation
 
Qualifications granted by Australian Academy are accredited by the Queensland Government through the Department of Education, Training and the Arts. This program is nationally recognised under the Australian Quality Training Framework (AQTF). National Training Provider No: 31716

Course Structure

To achieve a Certificate IV in Marketing, the qualification packaging rules requires completion of 10 units:

• 4 core unit
• plus 6 elective units:
• a minimum of 3 elective units must be selected from the Training package suggested elective units
• The other 3 elective units may be selected from the remaining suggested elective units, the BSB07 Business Services Training Package or any other currently endorsed National Training Package. If not listed within the units of this qualification, 1 unit may be selected from either a Certificate III or a Diploma qualification.

In all cases selection of electives must be guided by the job outcome sought, local industry requirements and the characteristics of this qualification.

This course has been designed to reflect the packaging requirements of the Certificate IV in Marketing BSB41307 from the Business Services Training Package BSB07.

Units selected from other Training Packages must not duplicate units selected from or available within the BSB07 Business Services Training Package.

CORE UNITS
Unit Code	Unit Name
BSBCMM401A	Make a presentation
BSBMKG401B	Profile the market
BSBMKG402B	Analyse consumer behavior for specific markets
BSBMKG408B	Conduct market research
ELECTIVE UNITS
BSBCUS402A	Address customer needs
BSBFIM501A	Manage budgets and financial plans
BSBMKG414A	Undertake marketing activities
BSBPRO401A	Develop product knowledge
BSBPUB402A	Develop public relations campaigns
BSBREL402A	Build client relationships and business networks